Brands only have brand value for their commercial products, and the composition of the brand is inseparable from products, markets, advertisements, images, ideas, etc. The brand is not a good name, and designing a logo can be called a brand. Only when the brand is recognized by consumers and gains consumer trust can it be called a brand. In the process of shaping and promoting brands, many companies tend to focus on one aspect. For example, some focus on product design and R&D, while others focus on marketing. Others regard profits and sales as brands.

So what is the brand? In the view of Chongqing brand design company, the brand is a comprehensive package, which includes product quality, marketing, after-sales service commitment, brand concept, brand image and advertising, but for brand design, it is necessary to design the brand. Combine the enterprise value concept and product characteristics to carry out comprehensive and systematic in-depth and straightforward, straightforward, intuitive and simple visual symbol expression and visual image design. For example, product packaging image design, brand logo LOGO design, brand corporate culture design, corporate VI design, and advertising design, etc., so brand design is a continuous, systematic, comprehensive planning and design work, It is necessary for brand design companies to continue to carry out professional brand design services for a long time.

Of course, with a good brand, you need to maintain and manage your brand. The brand is a long-term and continuous work, which needs to be implemented in strict accordance with the design company's plan, in order to exert the brand's larger and more lasting influence, thus generating brand value.